“I live very close to my shop, so I am over there, like six or seven days a week although I do try to give myself a break one day,” she said. Sometimes I'll have two kids come and then I get to sit on the floor with them and read picture books that I love.” “My absolute favorite thing to do is story time,” she said, noting the shop hosts it weekly. “We will have about 15 authors and illustrators here and it’s a great way to kick off the holiday shopping season.”Īnd while Herbold wears many hats as business owner, her favorite often finds her sitting on the floor with the youngest of customers. 6, when local children’s book authors will be on site to read to and speak with customers. One of Herbold’s favorite events it the upcoming KidLit Festival on Nov. “I loved to teach reading, it was my absolute favorite thing I did as a teacher and then it combines with my event-planning experience.” Sidekick Coffee and BooksĪddress: 1310 1/2 Melrose Ave., Iowa City So this is a conglomeration of those two worlds,” she said. “But mainly I worked in the event planning industry at the Kennedy Center in Washington, D.C., and I was also an elementary school teacher.
“We aren’t your usual football spot, but we can definitely get you going for your day, even if it’s off to cheer at a football game since it’s just down the street,” she said, referring to the University of Iowa’s Kinnick Stadium.īefore opening Sidekick, Herbold worked many “odd jobs,” she recalled.
Sidekick coffee license#
It also recently received a liquor license and is developing some alcoholic drinks to offer, such as the Tailgator, a flight of coffee-liquor drinks. The shop uses Kalona Creamery products, serve Heyn’s ice cream and have an assortment of pastries daily made locally by Tip Top Cakes. “The quality of the product is what makes people come back, and we have a lot of lot of regular customers that recognize what we serve, and they come there for that reason.”
Sidekick coffee full#
Sidekick offers a full coffee bar with an assortment of coffee drinks using Intelligentsia Coffee, which is roasted in Chicago and is direct trade, which was important to Herbold. “My overall goal is that I really want customers to be able to walk in here and see a book that they have an interest in or characters on the cover that looks like them.” “I'm always trying to make my collection better,” she said.
She said it is her goal to stay in tune with her customer base and what they are looking for. You will begin to receive our Daily Business News updates.
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